Cohort partnered with Conturve to boost conversions and showcase their innovative shapewear, specifically the Conturve Shaper Shorts. Known for their comfortable, seamless design that enhances natural curves and provides firm control, the shaper shorts were the focus of our campaign. We delivered content for their paid media channels, selecting mid-size content creators from our diverse community.

This campaign marked Conturve's first foray into sourcing creators for TikTok using Cohort's community. We achieved a 3.1% average click-through rate (CTR) and a $10 average cost per acquisition (CPA), reducing CPAs by 35%. Our efforts elevated Conturve's social presence, effectively using engaging content to highlight the product's unique selling points and benefits, ultimately driving higher conversions.