Free Soul, a global wellness community dedicated to empowering women through innovative nutrition, partnered with Cohort to amplify their message and promote their range of supplements, including FS Greens and Vegan Protein Blend.

Cohort enlisted UGC creators familiar with the Free Soul brand, training them to become passionate brand advocates. These creators produced authentic and relatable content, using hooks like "Suffering from bloating or stomach cramps?" to engage their audiences on TikTok.

The campaign was a success, reducing cost per acquisition (CPA) by up to 40% and achieving an average click-through rate (CTR) of 2.8%. This strategic approach effectively showcased Free Soul's products, driving engagement and promoting wellness among women globally.