Gussi Hair collaborated with Cohort to elevate their brand visibility through a dynamic content campaign. The focus was on promoting Gussi's At-Home Keratin Treatment Kit, Upkeep Shampoo & Conditioner, and Main Squeeze Flat Iron. By leveraging Cohort’s network of UGC and micro-Influencers, who were already loyal to the brand, the strategy was to convert these users into enthusiastic brand advocates. These creators crafted 45 engaging videos, authentically showcasing the benefits and ease of using Gussi’s products.

The execution combined organic and paid media efforts, resulting in over 2 million organic views and an additional 1 million views from paid promotions. The campaign achieved remarkable metrics, including a 5% average click-through rate, a $9 cost per thousand impressions, and an $8 cost per acquisition. This initiative demonstrates the power of UGC and Micro-Influencers in driving substantial brand engagement and delivering impressive marketing outcomes for Gussi Hair.