In collaboration with the 20Ten agency, Mishaal Tamer achieved remarkable success with a campaign promoting his songs "Sad Baby" and "Time Goes By". By leveraging Cohort's community to enlist over 180 micro-influencers and UGC creators, we tapped into the vibrant social media landscapes of Malaysia, Thailand, the Philippines, and Indonesia. The authentic and compelling content generated over 5 million views on TikTok and Instagram, propelling these songs to trending status with a cost per engagement of £0.54. The total audience size of the creators reached an impressive 48 million followers.

Expanding our efforts, we recently supported the launch of Mishaal Tamer’s music tour across Europe and the UK. This phase targeted audiences in France, Germany, Belgium, Cologne, Amsterdam, and London, with all content produced in native languages to enhance local engagement. This multifaceted campaign not only amplified song visibility but also fostered widespread excitement for Mishaal Tamer’s tour, showcasing the effectiveness of strategic influencer collaboration and localised content.