Metrolink, a train service based in Southern California, partnered with Cohort to boost ridership through two distinct and engaging campaigns. The first campaign leveraged the popular TikTok trend "My 5–9 before my 9–5" to showcase Metrolink as a fun, easy, and sustainable way of commuting. The second campaign, "The Best Way to Explore Southern California This Summer," aimed to highlight the convenience and enjoyment of using Metrolink for summer travel.

For both campaigns, Cohort selected 30 UGC creators from our community, located in key SoCal areas such as Los Angeles, San Bernardino, Orange County, and Riverside. The creators produced authentic and engaging content tailored to each campaign’s theme. The "My 5–9 before my 9–5" campaign targeted older commuters looking to regain their ridership habits, while the summer exploration campaign engaged vicarious travelers and younger riders eager to explore.

These efforts resulted in millions of views across social media and thousands of tickets issued, effectively promoting Metrolink as a top choice for both daily commutes and summer adventures in Southern California.