Cohort produced six videos to boost brand awareness for Metrolink's lastest travel campaign, showcasing how Angels fans in Southern California can enhance their game-day experience by choosing Metrolink. We used an even split of Micro-Influencers and UGC creators to highlight the convenience of skipping traffic and parking hassles, while fostering community camaraderie. The campaign inspired fans to choose Metrolink for stress-free travel on game day through authentic storytelling and engaging visuals.

We also executed a summer travel campaign for 2024. Micro-Influencers and UGC creators shared content on TikTok and Instagram, showcasing the "Best ways to explore SoCal this summer." Metrolink leveraged Cohort's community of Angels fans to attend the baseball game in collaboration with Metrolink. This mix of paid and organic content effectively drove brand awareness and engagement, highlighting Metrolink's benefits for both game days and summer adventures.