Cohort collaborated with YellowHead Agency and Smart Sleep Coach by Pampers to boost conversions and app downloads. The Smart Sleep Coach app, designed to help parents establish healthy sleep routines for their babies, was the centerpiece of our campaign. We delivered UGC-focused content by transforming Pampers consumers into brand advocates, trained by Cohort's expert team.

We produced eight videos in a conversion-driven, performance-focused campaign. Our strategy leveraged TikTok trends and creative hooks to entice prospective consumers to download the app. This approach resulted in a 3.6% CTR, a 25% reduction in CPAs, and an average increase in installs per thousand (IPK) to 2.5. This campaign effectively showcased the benefits of the Smart Sleep Coach app, driving significant engagement and conversions.