Trinity College Dublin teamed up with Cohort to enhance the visitor experience for its famous Book of Kells and Trinity Trails. By leveraging Cohort's Micro-Influencer community, the campaign aimed to capture and share the college's enchanting atmosphere and rich history. Ten Influencers, skilled in producing engaging content, explored these landmarks and created captivating videos and photos. Shared on TikTok and Instagram, this content showcased the magical essence of Trinity College Dublin to prospective students and visitors alike.

The campaign generated over 1 million impressions on social media, with three videos going viral. This boosted awareness of Trinity College's cultural heritage and connected with a broad audience. The blend of traditional cultural promotion with modern digital storytelling proved effective, making the campaign a success. Trinity College Dublin is now seen as a must-visit destination, thanks to the powerful combination of historical charm and contemporary marketing.