Caltrain
Caltrain is the Bay Area’s iconic commuter rail line, moving thousands of people daily between San Francisco, Silicon Valley, and beyond. With Gen Z ridership down, they needed a fresh way to reach new audiences.
Location
San Francisco
Services Provided
UGC/ Nano-Influencer
Creators
40
Total Views
1.6M+
Overview
Rebranding the Commute.
To support the launch of Caltrain’s electrified service, we scouted 40 local creators living near key stations — from SF to San Jose. We coordinated on-site content at the train reveal event (featuring government leaders) and helped Caltrain launch their first-ever creator campaign on TikTok and Instagram.
Sourced 40 nano and micro creators around the Bay
Managed in-person creator content at the electrified train reveal
Produced and launched Caltrain’s first campaign on TikTok + Instagram
Results & Impact
1.6M+ views across TikTok & Instagram.
110K total engagements
50K shares
First-ever social media-driven ticket sales boost
Ongoing momentum sustained post-launch
More Projects ®
frequently asked questions
What’s a nano creator?
How is Cohort different from traditional influencer agencies?
Can you handle on-set social production too?
How long does it take to launch a campaign?
How does community building work?
What platforms do you create content for?
How do we get started?
Caltrain
Caltrain is the Bay Area’s iconic commuter rail line, moving thousands of people daily between San Francisco, Silicon Valley, and beyond. With Gen Z ridership down, they needed a fresh way to reach new audiences.
Location
San Francisco
Services Provided
UGC/ Nano-Influencer
Creators
40
Total Views
1.6M+
Overview
Rebranding the Commute.
To support the launch of Caltrain’s electrified service, we scouted 40 local creators living near key stations — from SF to San Jose. We coordinated on-site content at the train reveal event (featuring government leaders) and helped Caltrain launch their first-ever creator campaign on TikTok and Instagram.
Sourced 40 nano and micro creators around the Bay
Managed in-person creator content at the electrified train reveal
Produced and launched Caltrain’s first campaign on TikTok + Instagram
Results & Impact
1.6M+ views across TikTok & Instagram.
110K total engagements
50K shares
First-ever social media-driven ticket sales boost
Ongoing momentum sustained post-launch
More Projects ®
frequently asked questions
What’s a nano creator?
How is Cohort different from traditional influencer agencies?
Can you handle on-set social production too?
How long does it take to launch a campaign?
How does community building work?
What platforms do you create content for?
How do we get started?
Caltrain
Caltrain is the Bay Area’s iconic commuter rail line, moving thousands of people daily between San Francisco, Silicon Valley, and beyond. With Gen Z ridership down, they needed a fresh way to reach new audiences.
Location
San Francisco
Services Provided
UGC/ Nano-Influencer
Creators
40
Total Views
1.6M+
Overview
Rebranding the Commute.
To support the launch of Caltrain’s electrified service, we scouted 40 local creators living near key stations — from SF to San Jose. We coordinated on-site content at the train reveal event (featuring government leaders) and helped Caltrain launch their first-ever creator campaign on TikTok and Instagram.
Sourced 40 nano and micro creators around the Bay
Managed in-person creator content at the electrified train reveal
Produced and launched Caltrain’s first campaign on TikTok + Instagram
Results & Impact
1.6M+ views across TikTok & Instagram.
110K total engagements
50K shares
First-ever social media-driven ticket sales boost
Ongoing momentum sustained post-launch
More Projects ®
frequently asked questions
What’s a nano creator?
How is Cohort different from traditional influencer agencies?
Can you handle on-set social production too?
How long does it take to launch a campaign?
How does community building work?
What platforms do you create content for?
How do we get started?