Rakuten
Rakuten is a leading cashback app used by millions of US shoppers. But in a crowded e-commerce space, they needed fresh, relatable content to break through and drive real install growth.
Location
United States
Services Provided
Nano-Influencer
Creators
12
Total Views
1.4M+
Overview
Selling cashback with scroll-stopping creatives.
We activated 12 vetted nano creators and trained them to produce 24 unique videos designed to educate, entertain, and convert. The content showcased Rakuten’s cashback perks in a way that felt authentic — not salesy — and was deployed at scale via Spark Ads for maximum impact.
Recruited and trained 12 top-tier US nano creators
Developed 2 campaign concepts to target Gen Z and Millennial shoppers
Produced 24 short-form videos highlighting Rakuten’s cashback benefits
Launched Spark Ads to scale high-performing content across TikTok & Instagram
Results & Impact
4.4% click-through rate.
25% increase in US App Store installs
High-performing nano creatives used across Spark Ads
Boosted Rakuten’s perception as a trusted cashback brand
Demonstrated scalable ROI from authentic, creator-driven campaigns
More Projects ®
frequently asked questions
What’s a nano creator?
How is Cohort different from traditional influencer agencies?
Can you handle on-set social production too?
How long does it take to launch a campaign?
How does community building work?
What platforms do you create content for?
How do we get started?
Rakuten
Rakuten is a leading cashback app used by millions of US shoppers. But in a crowded e-commerce space, they needed fresh, relatable content to break through and drive real install growth.
Location
United States
Services Provided
Nano-Influencer
Creators
12
Total Views
1.4M+
Overview
Selling cashback with scroll-stopping creatives.
We activated 12 vetted nano creators and trained them to produce 24 unique videos designed to educate, entertain, and convert. The content showcased Rakuten’s cashback perks in a way that felt authentic — not salesy — and was deployed at scale via Spark Ads for maximum impact.
Recruited and trained 12 top-tier US nano creators
Developed 2 campaign concepts to target Gen Z and Millennial shoppers
Produced 24 short-form videos highlighting Rakuten’s cashback benefits
Launched Spark Ads to scale high-performing content across TikTok & Instagram
Results & Impact
4.4% click-through rate.
25% increase in US App Store installs
High-performing nano creatives used across Spark Ads
Boosted Rakuten’s perception as a trusted cashback brand
Demonstrated scalable ROI from authentic, creator-driven campaigns
More Projects ®
frequently asked questions
What’s a nano creator?
How is Cohort different from traditional influencer agencies?
Can you handle on-set social production too?
How long does it take to launch a campaign?
How does community building work?
What platforms do you create content for?
How do we get started?
Rakuten
Rakuten is a leading cashback app used by millions of US shoppers. But in a crowded e-commerce space, they needed fresh, relatable content to break through and drive real install growth.
Location
United States
Services Provided
Nano-Influencer
Creators
12
Total Views
1.4M+
Overview
Selling cashback with scroll-stopping creatives.
We activated 12 vetted nano creators and trained them to produce 24 unique videos designed to educate, entertain, and convert. The content showcased Rakuten’s cashback perks in a way that felt authentic — not salesy — and was deployed at scale via Spark Ads for maximum impact.
Recruited and trained 12 top-tier US nano creators
Developed 2 campaign concepts to target Gen Z and Millennial shoppers
Produced 24 short-form videos highlighting Rakuten’s cashback benefits
Launched Spark Ads to scale high-performing content across TikTok & Instagram
Results & Impact
4.4% click-through rate.
25% increase in US App Store installs
High-performing nano creatives used across Spark Ads
Boosted Rakuten’s perception as a trusted cashback brand
Demonstrated scalable ROI from authentic, creator-driven campaigns
More Projects ®
frequently asked questions
What’s a nano creator?
How is Cohort different from traditional influencer agencies?
Can you handle on-set social production too?
How long does it take to launch a campaign?
How does community building work?
What platforms do you create content for?
How do we get started?