Sky
Sky launched a series of exclusive social lounges across major UK cities — from Leeds to Belfast, designed to elevate the VIP experience. But to reach new audiences on social, they needed more than a press release.
Location
United Kingdom
Services Provided
Nano-Influencer
Creators
12
Total Views
2M+
Overview
Bringing the VIP experience to Instagram.
In partnership with 20ten, we sourced 12 Sky customers from our UGC creator network, each based in launch cities. These creators attended Sky lounge openings and produced content that turned a premium experience into something aspirational and shareable — exactly where Sky’s future VIPs were scrolling.
Activated 12 UK-based UGC creators (all existing Sky customers)
Focused on Instagram Reels + Stories for launch events
Paired storytelling with in-lounge content direction
Created authentic, premium-feel assets at scale
Results & Impact
2M+ impressions.
17% play-through rate
£3.50 CPM
31% 3-second view-through rate
£0.01 CPV
Drove real digital engagement at a fraction of typical media costs
More Projects ®
frequently asked questions
What’s a nano creator?
How is Cohort different from traditional influencer agencies?
Can you handle on-set social production too?
How long does it take to launch a campaign?
How does community building work?
What platforms do you create content for?
How do we get started?
Sky
Sky launched a series of exclusive social lounges across major UK cities — from Leeds to Belfast, designed to elevate the VIP experience. But to reach new audiences on social, they needed more than a press release.
Location
United Kingdom
Services Provided
Nano-Influencer
Creators
12
Total Views
2M+
Overview
Bringing the VIP experience to Instagram.
In partnership with 20ten, we sourced 12 Sky customers from our UGC creator network, each based in launch cities. These creators attended Sky lounge openings and produced content that turned a premium experience into something aspirational and shareable — exactly where Sky’s future VIPs were scrolling.
Activated 12 UK-based UGC creators (all existing Sky customers)
Focused on Instagram Reels + Stories for launch events
Paired storytelling with in-lounge content direction
Created authentic, premium-feel assets at scale
Results & Impact
2M+ impressions.
17% play-through rate
£3.50 CPM
31% 3-second view-through rate
£0.01 CPV
Drove real digital engagement at a fraction of typical media costs
More Projects ®
frequently asked questions
What’s a nano creator?
How is Cohort different from traditional influencer agencies?
Can you handle on-set social production too?
How long does it take to launch a campaign?
How does community building work?
What platforms do you create content for?
How do we get started?
Sky
Sky launched a series of exclusive social lounges across major UK cities — from Leeds to Belfast, designed to elevate the VIP experience. But to reach new audiences on social, they needed more than a press release.
Location
United Kingdom
Services Provided
Nano-Influencer
Creators
12
Total Views
2M+
Overview
Bringing the VIP experience to Instagram.
In partnership with 20ten, we sourced 12 Sky customers from our UGC creator network, each based in launch cities. These creators attended Sky lounge openings and produced content that turned a premium experience into something aspirational and shareable — exactly where Sky’s future VIPs were scrolling.
Activated 12 UK-based UGC creators (all existing Sky customers)
Focused on Instagram Reels + Stories for launch events
Paired storytelling with in-lounge content direction
Created authentic, premium-feel assets at scale
Results & Impact
2M+ impressions.
17% play-through rate
£3.50 CPM
31% 3-second view-through rate
£0.01 CPV
Drove real digital engagement at a fraction of typical media costs
More Projects ®
frequently asked questions
What’s a nano creator?
How is Cohort different from traditional influencer agencies?
Can you handle on-set social production too?
How long does it take to launch a campaign?
How does community building work?
What platforms do you create content for?
How do we get started?