Ecosia
Ecosia is a search engine that uses ad revenue to plant trees. As they expanded across Europe, they needed a scalable way to grow installs in key markets like Germany and France, without compromising on authenticity.
Location
Europe
Services Provided
Nano-Influencer
Creators
20
Total Views
1.2M+
Overview
Turning loyal users into trusted creators.
We partnered with 20 diverse micro-influencers who were already active Ecosia users. By pairing app advocates with sharp, targeted messaging, we drove installs across Instagram and TikTok while staying true to Ecosia’s mission and voice.
Activated 20 micro-influencers across Germany and France
Focused on suburban, values-aligned audiences
Optimized content for authenticity + performance
Re-engaged top creators for Ecosia's use in Paid Media (whitelisting + Spark Ads)
Results & Impact
1,200,000+ views across TikTok & Instagram.
2.4% average click-through rate
$0.93 cost-per-engagement
Significant lift in daily app installs
Strategic shift: Ecosia added influencers to its long-term growth mix
More Projects ®
frequently asked questions
What’s a nano creator?
How is Cohort different from traditional influencer agencies?
Can you handle on-set social production too?
How long does it take to launch a campaign?
How does community building work?
What platforms do you create content for?
How do we get started?
Ecosia
Ecosia is a search engine that uses ad revenue to plant trees. As they expanded across Europe, they needed a scalable way to grow installs in key markets like Germany and France, without compromising on authenticity.
Location
Europe
Services Provided
Nano-Influencer
Creators
20
Total Views
1.2M+
Overview
Turning loyal users into trusted creators.
We partnered with 20 diverse micro-influencers who were already active Ecosia users. By pairing app advocates with sharp, targeted messaging, we drove installs across Instagram and TikTok while staying true to Ecosia’s mission and voice.
Activated 20 micro-influencers across Germany and France
Focused on suburban, values-aligned audiences
Optimized content for authenticity + performance
Re-engaged top creators for Ecosia's use in Paid Media (whitelisting + Spark Ads)
Results & Impact
1,200,000+ views across TikTok & Instagram.
2.4% average click-through rate
$0.93 cost-per-engagement
Significant lift in daily app installs
Strategic shift: Ecosia added influencers to its long-term growth mix
More Projects ®
frequently asked questions
What’s a nano creator?
How is Cohort different from traditional influencer agencies?
Can you handle on-set social production too?
How long does it take to launch a campaign?
How does community building work?
What platforms do you create content for?
How do we get started?
Ecosia
Ecosia is a search engine that uses ad revenue to plant trees. As they expanded across Europe, they needed a scalable way to grow installs in key markets like Germany and France, without compromising on authenticity.
Location
Europe
Services Provided
Nano-Influencer
Creators
20
Total Views
1.2M+
Overview
Turning loyal users into trusted creators.
We partnered with 20 diverse micro-influencers who were already active Ecosia users. By pairing app advocates with sharp, targeted messaging, we drove installs across Instagram and TikTok while staying true to Ecosia’s mission and voice.
Activated 20 micro-influencers across Germany and France
Focused on suburban, values-aligned audiences
Optimized content for authenticity + performance
Re-engaged top creators for Ecosia's use in Paid Media (whitelisting + Spark Ads)
Results & Impact
1,200,000+ views across TikTok & Instagram.
2.4% average click-through rate
$0.93 cost-per-engagement
Significant lift in daily app installs
Strategic shift: Ecosia added influencers to its long-term growth mix
More Projects ®
frequently asked questions
What’s a nano creator?
How is Cohort different from traditional influencer agencies?
Can you handle on-set social production too?
How long does it take to launch a campaign?
How does community building work?
What platforms do you create content for?
How do we get started?