Metrolink
Metrolink is a major transit system in Southern California. Despite its size, the brand struggled to connect with Gen Z and millennial riders through traditional ads. They needed a social-first reset, and fast.
Location
Southern California
Services Provided
UGC/ Nano-Influencer
Creators
40
Total Views
Overview
Reframing the ride for real people.
We crafted two campaign angles: one for 9–5 commuters, and another for weekend explorers. Then, we paired Metrolink with creators who actually fit those lifestyles — making the content feel native, relatable, and scroll-stopping across TikTok and Instagram.
Targeted distinct commuter and leisure rider profiles
Sourced 50+ micro and UGC creators across SoCal
Produced year-round content, including Baseball & Arrow Line launches
Shifted Metrolink from static marketing to a living content engine
Results & Impact
70,000+ tickets sold directly from social campaigns.
Millions of views across TikTok & Instagram
50+ creators activated to date
Long-term partnership established for always-on content
Marketing shift: Social now leads Metrolink’s go-to-market efforts
More Projects ®
frequently asked questions
What’s a nano creator?
How is Cohort different from traditional influencer agencies?
Can you handle on-set social production too?
How long does it take to launch a campaign?
How does community building work?
What platforms do you create content for?
How do we get started?
Metrolink
Metrolink is a major transit system in Southern California. Despite its size, the brand struggled to connect with Gen Z and millennial riders through traditional ads. They needed a social-first reset, and fast.
Location
Southern California
Services Provided
UGC/ Nano-Influencer
Creators
40
Total Views
Overview
Reframing the ride for real people.
We crafted two campaign angles: one for 9–5 commuters, and another for weekend explorers. Then, we paired Metrolink with creators who actually fit those lifestyles — making the content feel native, relatable, and scroll-stopping across TikTok and Instagram.
Targeted distinct commuter and leisure rider profiles
Sourced 50+ micro and UGC creators across SoCal
Produced year-round content, including Baseball & Arrow Line launches
Shifted Metrolink from static marketing to a living content engine
Results & Impact
70,000+ tickets sold directly from social campaigns.
Millions of views across TikTok & Instagram
50+ creators activated to date
Long-term partnership established for always-on content
Marketing shift: Social now leads Metrolink’s go-to-market efforts
More Projects ®
frequently asked questions
What’s a nano creator?
How is Cohort different from traditional influencer agencies?
Can you handle on-set social production too?
How long does it take to launch a campaign?
How does community building work?
What platforms do you create content for?
How do we get started?
Metrolink
Metrolink is a major transit system in Southern California. Despite its size, the brand struggled to connect with Gen Z and millennial riders through traditional ads. They needed a social-first reset, and fast.
Location
Southern California
Services Provided
UGC/ Nano-Influencer
Creators
40
Total Views
Overview
Reframing the ride for real people.
We crafted two campaign angles: one for 9–5 commuters, and another for weekend explorers. Then, we paired Metrolink with creators who actually fit those lifestyles — making the content feel native, relatable, and scroll-stopping across TikTok and Instagram.
Targeted distinct commuter and leisure rider profiles
Sourced 50+ micro and UGC creators across SoCal
Produced year-round content, including Baseball & Arrow Line launches
Shifted Metrolink from static marketing to a living content engine
Results & Impact
70,000+ tickets sold directly from social campaigns.
Millions of views across TikTok & Instagram
50+ creators activated to date
Long-term partnership established for always-on content
Marketing shift: Social now leads Metrolink’s go-to-market efforts
More Projects ®
frequently asked questions
What’s a nano creator?
How is Cohort different from traditional influencer agencies?
Can you handle on-set social production too?
How long does it take to launch a campaign?
How does community building work?
What platforms do you create content for?
How do we get started?