Gussi
Gussi is a premium at-home haircare brand known for its keratin treatment kits and styling tools. While the products delivered salon-level results, Gussi needed a fresh strategy to activate brand fans and drive visibility across social platforms.
Location
United States
Services Provided
UGC + Paid Media
Creators
45
Total Views
Overview
Turning loyal customers into high-performing creators.
We launched a creator-led campaign featuring 45 UGC videos from micro-influencers who already loved Gussi’s products. These creators shared real transformations and product routines across TikTok and Instagram — supported by a blend of organic and paid media that drove serious engagement.
Activated loyal UGC creators to promote keratin kits + hero SKUs
Produced 45 tailored short-form videos for TikTok & Instagram
Combined organic reach with paid amplification for performance
Highlighted ease, transformation, and trust through authentic storytelling
Results & Impact
2M+ organic views.
1M+ paid views
5% average click-through rate (CTR)
$9 CPM
$8 CPA
Gussi’s most efficient digital campaign to date
More Projects ®
frequently asked questions
What’s a nano creator?
How is Cohort different from traditional influencer agencies?
Can you handle on-set social production too?
How long does it take to launch a campaign?
How does community building work?
What platforms do you create content for?
How do we get started?
Gussi
Gussi is a premium at-home haircare brand known for its keratin treatment kits and styling tools. While the products delivered salon-level results, Gussi needed a fresh strategy to activate brand fans and drive visibility across social platforms.
Location
United States
Services Provided
UGC + Paid Media
Creators
45
Total Views
Overview
Turning loyal customers into high-performing creators.
We launched a creator-led campaign featuring 45 UGC videos from micro-influencers who already loved Gussi’s products. These creators shared real transformations and product routines across TikTok and Instagram — supported by a blend of organic and paid media that drove serious engagement.
Activated loyal UGC creators to promote keratin kits + hero SKUs
Produced 45 tailored short-form videos for TikTok & Instagram
Combined organic reach with paid amplification for performance
Highlighted ease, transformation, and trust through authentic storytelling
Results & Impact
2M+ organic views.
1M+ paid views
5% average click-through rate (CTR)
$9 CPM
$8 CPA
Gussi’s most efficient digital campaign to date
More Projects ®
frequently asked questions
What’s a nano creator?
How is Cohort different from traditional influencer agencies?
Can you handle on-set social production too?
How long does it take to launch a campaign?
How does community building work?
What platforms do you create content for?
How do we get started?
Gussi
Gussi is a premium at-home haircare brand known for its keratin treatment kits and styling tools. While the products delivered salon-level results, Gussi needed a fresh strategy to activate brand fans and drive visibility across social platforms.
Location
United States
Services Provided
UGC + Paid Media
Creators
45
Total Views
Overview
Turning loyal customers into high-performing creators.
We launched a creator-led campaign featuring 45 UGC videos from micro-influencers who already loved Gussi’s products. These creators shared real transformations and product routines across TikTok and Instagram — supported by a blend of organic and paid media that drove serious engagement.
Activated loyal UGC creators to promote keratin kits + hero SKUs
Produced 45 tailored short-form videos for TikTok & Instagram
Combined organic reach with paid amplification for performance
Highlighted ease, transformation, and trust through authentic storytelling
Results & Impact
2M+ organic views.
1M+ paid views
5% average click-through rate (CTR)
$9 CPM
$8 CPA
Gussi’s most efficient digital campaign to date
More Projects ®
frequently asked questions
What’s a nano creator?
How is Cohort different from traditional influencer agencies?
Can you handle on-set social production too?
How long does it take to launch a campaign?
How does community building work?
What platforms do you create content for?
How do we get started?